01
Experience
Mar 2023–Present
Senior Product Designer
Tree-Nation · Remote · Greentech / B2B & B2C SaaS
- Users registering from corporate gift flows were selecting the wrong account type, breaking CRM routing. Reworked the onboarding decision model by clarifying user intent at the selection point, introducing better defaults and reducing ambiguity. Improved classification accuracy by 70%+.
- Payment failures lacked visibility and recovery paths. Designed a payment management layer with saved methods, expiry visibility, and retry flows (including SEPA), improving error recovery and recovering ~20% of failed payments.
- Designed the subscription model end-to-end, defining pricing structure, entry points, and lifecycle interactions. Contributed to +80% revenue growth.
- Worked directly with CEO and PM to define scope, prioritize problems, and align product decisions without intermediaries.
- Built and scaled a multilingual design system across web and mobile, supporting consistent patterns for both B2B and B2C flows.
- Took ownership of the React Native frontend for the mobile app, combining spec-driven workflows and AI-assisted development to bridge design and implementation.
- Used structured implementation planning and AI-assisted workflows to accelerate prototyping, frontend iteration, and collaboration with engineering teams.
Oct 2021–Jan 2023
UX & Product Designer
Cycloid · Remote · Developer Tooling / B2B SaaS
- Designed the Quota Management feature, translating complex infrastructure constraints (resources, permissions, usage limits) into a usable interaction model. Created a central asset table with filtering and visibility across teams and usage states, plus inline indicators where limits could be reached.
- Reduced cognitive load in a highly technical domain by structuring information hierarchies and exposing constraints progressively, allowing users to understand limits without needing deep system knowledge.
- Ran discovery interviews and usability testing with DevOps engineers to validate problem framing and iterate on solutions before implementation.
- Contributed to the design system, defining reusable patterns for data-dense components and multi-step configuration flows.
- Partnered closely with engineering to navigate technical constraints and trade-offs while preserving clarity in the user experience.
Feb 2021–Oct 2021
HMI & UX Designer
Stellantis / Alfa Romeo & Fiat · Capgemini Engineering · Barcelona · Automotive
- Designed UX for infotainment systems and instrument clusters used in production vehicles across Alfa Romeo and Fiat.
- Delivered solutions under strict hardware constraints and automotive safety requirements, ensuring usability within technical limitations.
- Scaled UX patterns across a multi-brand ecosystem, aligning experience consistency across vehicle models.
- Collaborated with engineering teams to deliver implementation-ready interfaces.
Jun 2020–Jan 2021
HMI & UX Consultant
SEAT (Volkswagen Group) · Capgemini Engineering · Barcelona · Automotive
- Designed infotainment UX for SEAT vehicles using Volkswagen Group's proprietary tooling ecosystem.
- Produced wireframes, flows, and technical documentation within constrained system environments.
- Supported QA and validation processes to ensure design quality in production.
Nov 2019–Mar 2020
Senior Multimedia Designer
Grupo Tagle · Argentina · Multi-industry
- Product and visual design across multiple business units (automotive, real estate, hospitality, software).
- Designed the brand identity and UI for Asofix, an internal dealership management system later used by 1,700+ users across 17 provinces.
- Facilitated UX workshops with product owners and stakeholders to define requirements and align on solutions.
2018–2019
Freelance Product Designer
Self-employed · Córdoba, Argentina
- Designed a self-service carwash platform (B2B & B2C), including mobile wallet (Android), machine UI (Arduino HMI), and admin dashboard.
- Defined product roadmap and managed delivery across multiple interfaces and stakeholders.
- Delivered digital projects across industries, coordinating frontend, backend, and content production.
02
Selected Impact
+70% onboarding classification accuracy: resolved systemic product and data issue
87% conversion maintained during funnel redesign
~20% failed payment recovery: reduced revenue leakage
+80% revenue growth contribution via subscription model
Consistent focus on structural product improvements, not incremental UI changes
87% conversion maintained during funnel redesign
~20% failed payment recovery: reduced revenue leakage
+80% revenue growth contribution via subscription model
Consistent focus on structural product improvements, not incremental UI changes
03
Skills
Design
End-to-end product design
Interaction design
Visual design
Prototyping
Information architecture
Mobile design (iOS/Android)
Cross-platform design
Interaction design
Visual design
Prototyping
Information architecture
Mobile design (iOS/Android)
Cross-platform design
Process
Discovery
Problem framing
Usability testing
User research
Funnel analysis
A/B testing
Design systems
Accessibility (WCAG)
Problem framing
Usability testing
User research
Funnel analysis
A/B testing
Design systems
Accessibility (WCAG)
Product
Roadmapping
KPI/OKR
Stakeholder management
Trade-off analysis
Outcome-driven design
KPI/OKR
Stakeholder management
Trade-off analysis
Outcome-driven design
Technical
Figma · HTML · CSS · JavaScript · Vue · React Native · Supabase · Vercel · Mixpanel · Hotjar · FigJam
AI
AI-native workflows
Prompt engineering
Spec-driven design workflows
AI-assisted frontend development (Claude Code)
Structured implementation planning
Human-AI interaction patterns
Prompt engineering
Spec-driven design workflows
AI-assisted frontend development (Claude Code)
Structured implementation planning
Human-AI interaction patterns
Languages
Spanish (native) · English (advanced)
04
Education
2019 – 2020
UX Design
Acamica · Córdoba, Argentina
2012 – 2014
Tecnicatura en Diseño Multimedia
Colegio Universitario IES21 · Córdoba, Argentina