Senior Product Designer Available for new roles

I help teams cut through ambiguity and make product decisions clearer, shipping with measurable impact.

I work across product strategy, design, and engineering, combining systems thinking, spec-driven workflows, and AI-assisted execution to reduce ambiguity in complex systems and shape user behavior through clearer product decisions. From improving onboarding accuracy by 70% to designing subscription systems tied to 80% revenue growth.

Open to: Senior Product Designer → Product Lead · Product-focused companies

Revenue growth
+80%
Onboarding accuracy
+70%
Failed payments recovered
+20%
How I work
01
From ambiguity to clear product decisions

When systems are unclear, users guess. I focus on making key product decisions explicit: what to choose, when, and why. From onboarding flows to payment behavior, I reduce ambiguity at critical moments so users can move forward with confidence.

02
Close to the build

I work in Figma and in the codebase. Technical depth sharpens product decisions, from feasibility trade-offs to implementation-ready specs that ship without a translation layer between design and engineering.

03
Designing behavior, not just interfaces

I design how products behave under real conditions: edge cases, failure states, and decision points. The goal is not just to make things usable, but to make them clear, predictable, and resilient.

Selected Work
Tree Nation case study cover
UX Strategy Conversion B2C
Tree-Nation: Registration Funnel

Fixed a system misclassifying ~90% of users, improving onboarding accuracy by 70% and eliminating manual work for the sales team.

2024 · Tree-Nation →
Payment methods case study cover
Payments Systems E-commerce
Payment Methods: Failure Recovery

Diagnosed why payments were failing silently, then designed a recovery system with saved methods, expiry visibility, and retry flows. Recovered ~20% of failed payments and reduced churn.

2025 · Tree-Nation →
Cycloid quota management case study cover
Feature Design UX UI
Cycloid: Quota Management

Designed a quota management system for a cloud infrastructure platform, giving teams visibility and control over resource consumption across environments.

2022 · Cycloid →
Tree Feed case study cover
Product Design Distribution Feed
Tree Feed: Content Distribution

Redesigned how trees are surfaced and distributed, turning static content into an engagement-driven feed that became the default home experience for logged-in users.

2025 · Tree-Nation →